PRIVACY POLICY

Par & Profit LLC (“we”, “our”, “us”) operates www.parandprofit.com (the “Site”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, how Squarespace (our website hosting provider) processes data, and your choices.

1. Information We Collect

A. Information you provide directly
Contact details (name, email address, phone number, company name, job title)
Lead information (form submissions, requests for gated/blocked content, consultations, service inquiries)
Payment/billing details when purchasing services
Communications you send to us (emails, messages, uploaded files)

B. Information collected automatically
Squarespace data collection: Our Site is hosted by Squarespace, which automatically collects technical details such as:
IP address, browser type, operating system, device information
Web pages visited before and during your visit
Interactions with the Site (clicks, scrolling, searches, timestamps)
Cookies and analytics: This Site uses cookies and similar technologies.
Necessary cookies: Always active, required for secure operation of the Site.
Analytics & performance cookies: Activated with your consent (via the cookie banner), used to analyze traffic and improve performance.
Advertising identifiers: We may collect or receive data from advertising platforms (Google Ads, Meta Pixel) to measure ad performance and improve targeting.
Fonts: This Site uses font files from Google Fonts and/or Adobe Fonts. These services may receive data such as your IP address, browser, and the page being viewed.

For more details on Squarespace’s practices, see Squarespace’s Privacy Policy

2. How We Use Information

We may use your information to:
Deliver requested downloads, gated content, or resources
Respond to inquiries, schedule consultations, and provide services
Process payments and manage billing
Operate and improve the Site (in collaboration with Squarespace’s tools)
Run marketing campaigns, track ad performance, and deliver targeted advertising
Send service, account, or transactional emails (such as confirmations, password resets, or billing notices)
Send marketing emails (with your consent) and abandoned cart reminders (if applicable)
Protect our systems, comply with legal obligations, and prevent fraud

3. Sharing of Information

We may share your personal data with:
Squarespace (as our website host and processor of technical/analytics data)
Service providers (email marketing tools, CRMs, payment processors, scheduling tools, cloud storage, analytics platforms)
Professional advisors (accountants, lawyers, auditors) if needed
Regulatory authorities or legal bodies if required by law
Business transfers in case of merger, acquisition, or asset sale
We do not sell your personal information.

4. Cookies & Tracking Technologies

Our Site relies on Squarespace’s cookie framework and may use additional tracking scripts (Google Ads, Meta Pixel). These help us:
Analyze traffic and site usage
Deliver personalized marketing
Improve website performance
You can manage cookie preferences via your browser settings or the cookie banner on our Site.

5. Forms, Memberships, and Scheduling

Form submissions: When you submit a form (e.g., to access gated content or request a consultation), we collect and store the information provided.
Member areas (if applicable): If you sign up for a membership or subscriber area, we collect your name, email, payment details, and login information to enable your access.
Scheduling: If you book an appointment, we collect your name, email, phone, and appointment details.
Scheduling data may be processed by Squarespace or its partner Acuity Scheduling or Zoom Scheduler Tool.

6. Data Retention

We retain personal data as long as necessary to provide services, comply with legal obligations and record-keeping requirements, and maintain business operations.
Squarespace may also retain technical logs and analytics data consistent with its policies.

7. Security

We implement administrative, technical, and physical safeguards to protect your data. Squarespace also applies its own security measures, including encrypted connections and secure hosting. While we and Squarespace take reasonable precautions, no online system is 100% secure.

8. Your Rights & Choices

Depending on your location, you may have the right to:
Access, update, or correct your information
Request deletion of your personal data
Opt out of marketing communications
Restrict or object to certain processing activities
Limit cookies or advertising technologies (via cookie banner, browser settings, or ad opt-out tools)
California Residents (CCPA/CPRA): You may request disclosure of personal information collected, request deletion, and opt out of “sharing” for targeted advertising.
EU/EEA Residents (GDPR): You may exercise rights to access, rectify, erase, restrict processing, data portability, and withdraw consent.

To exercise rights, email us at privacy@parandprofit.com

9. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted with a revised effective date. If required by law, we will notify you of material changes.

10. Contact Us

If you have questions about this Privacy Policy, please contact:

Par & Profit LLC

Email: privacy@parandprofit.com

Last Updated October 8, 2025